
What is the role of a mentor?
WHAT IS THE ROLE OF A MENTOR? Since exiting my own agency, I’ve become known and recognised for my skills as a mentor. It’s a
WHAT IS THE ROLE OF A MENTOR? Since exiting my own agency, I’ve become known and recognised for my skills as a mentor. It’s a
First WHO now WHAT In my previous articles on how to become a niche agency, I outlined the benefits of a niche specialism. I also
WHO not WHY… In my previous articles on how to become a niche agency, I outlined the benefits of a niche positioning. I also explained
The importance of niching My last article on niching was the first in a series. I had some great feedback on how to become a
Why niche? I spend a lot of time with my clients discussing how they can become a niche agency i.e. an agency that is more
Why don’t marketing agencies focus on service-market fit? In addition to being a marketing agency mentor, I’m active in the tech startup sector as both
Grow Your Digital Agency Summit 23rd October 2019 I was asked by Robert Craven to open the inaugural Grow Your Digital Agency Initiative Summit. On
Growing or Scaling? It seems to be the current trend to talk about how to scale businesses rather than grow them. Are you growing or
How do you maximise value when selling your agency? I’ve spoken to many owners of independent marketing agencies over my 24 year career, and proportionally far more
What can an agency learn from a TV chef? I like Gordon Ramsay. He’s a very intense guy, and although he shouts and swears a lot,
I’ve had a number of conversations with smaller agencies in the last couple of weeks asking for my advice on how to win big clients.
What a fantastic evening we had at the Prolific North Awards in Manchester last week. Congratulations once again to all the winners and, indeed, all
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