Better
Managing Millennials and Gen Z
Managing Millennials and Gen Z I was invited to speak at The Digital Marketing Hub event in Manchester recently. The organisers gave me free rein
January 20, 2020
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Insight
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Further
How to become a niche agency – PART 6
Finish with WHY This is the penultimate post in my series on how to find your agency niche. The last 3 articles have focussed on
December 22, 2019
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Further
How to become a niche agency – PART 5
The importance of HOW In my previous articles on becoming a niche agency, I firstly looked at refining WHO your target audience is. I then
December 22, 2019
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Mentoring
What is the role of a mentor?
WHAT IS THE ROLE OF A MENTOR? Since exiting my own agency, I’ve become known and recognised for my skills as a mentor. It’s a
December 20, 2019
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Further
How to become a niche agency – PART 4
First WHO now WHAT In my previous articles on how to become a niche agency, I outlined the benefits of a niche specialism. I also
December 10, 2019
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Further
How to become a niche agency – PART 3
WHO not WHY… In my previous articles on how to become a niche agency, I outlined the benefits of a niche positioning. I also explained
December 6, 2019
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Further
How to become a niche agency – PART 2
The importance of niching My last article on niching was the first in a series. I had some great feedback on how to become a
November 27, 2019
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Further
How to become a niche agency
Why niche? I spend a lot of time with my clients discussing how they can become a niche agency i.e. an agency that is more
November 15, 2019
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Further
Does your agency have service-market fit?
Why don’t marketing agencies focus on service-market fit? In addition to being a marketing agency mentor, I’m active in the tech startup sector as both
November 6, 2019
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Advice
Growing or Scaling – which one is right for your agency?
Growing or Scaling? It seems to be the current trend to talk about how to scale businesses rather than grow them. Are you growing or
October 24, 2019
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Advice
12 ways to maximise the value of your agency
How do you maximise value when selling your agency? I’ve spoken to many owners of independent marketing agencies over my 24 year career, and proportionally far more
July 12, 2019
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Advice
3 lessons for agencies from Gordon Ramsay
What can an agency learn from a TV chef? I like Gordon Ramsay. He’s a very intense guy, and although he shouts and swears a lot,
July 4, 2019
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